Why you should be investing in female-founded companies.

  • Sarah Kunst, Managing Director, Cleo Capital
  • Lisa-Marie Fassl, Co-Founder & CEO, Female Founders
  • Alina Bassi, Founder & CEO, Kleiderly
  1. Women-founded companies exit faster, and on average they sell or go public at a higher valuation. Why are we missing this opportunity?
  2. A lack of confidence and education in the area of investing is making the knowledge gap larger — Several associations like Female Founders or TOA Klub help educate and build confidence.
  3. Making warm leads is hard if you’re not already in the game — particularly amidst a pandemic. How do you make warm leads? Online, of course.
  4. Learning not to be failure adverse.
  5. Let’s be solutions orientated.
  1. Is the world missing out on women-founded and women-funded companies? Yes.
  1. Educate women to become investors. Entrenched gender norms are still taking up space on the board when it should be freed up for the women at the front and the evidence that women could make a HUGE difference.
  2. The long line of female trustWomen of means > Invest in women fund managers > Invest in women founders. Evidence shows that women invest in women — through empathy, trust, consumer goals, and overall understanding.

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TOA Klub

TOA Klub

TOA Klub is a virtual space to connect, grow and forge your own path. 4-6 weeks of cohort learning with expert speakers and peer-to-peer learning.

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