Finding Product-Market Fit with Evernote co-founder Phil Libin

Plus, bestselling author Dr. Yves Pigneur and CareerFoundry founder Raffaela Rein share how to adapt your business model on the fly

Phil Libin’s 4 Criteria for Product Building

  1. It has to solve a problem affecting real people now (does the problem actually exist?).
  2. It has to be quantifiable (what’s the cost of fixing the problem?).
  3. It has to have dedicated founders behind it (are they in love with the problem?).
  4. It has to be timely (can it be brought to market in 12–18 months?).

Applying the Business Model Canvas

  1. Backstage Disruption (e.g. AWS, Dyson, Waze)
  2. Frontstage Disruption (e.g. Dollar Shave Club, Tupperware, Nespresso)
  3. Profit Formula Disruption (e.g. Xerox, Kodak, Spotify)

Unlocking the Potential of Your Product

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TOA Klub

TOA Klub is a virtual space to connect, grow and forge your own path. 4-6 weeks of cohort learning with expert speakers and peer-to-peer learning.